Video in workplace ethnography

This paper looks at how video can be used effectively during ethnographic studies to understand distributed collaboration.

They indicate that video is good for because:
- permanent data source
- see hidden phenomena
- capture complex data (no need to focus)
- more controlled recorder bias
- allows group analysis
- watches what people say AND do
- allows review of observer's biases
- exposes causes and effects from process perspective

They also list some of its problems and give practical examples of how to layout conversation analysis tables. They indicate that video is for detailed analysis and should be paired with more typical observational techniques.

The above methods are used to analyze meetings that take place over a video-link. The following problems were found:
- video removes queues such as gestures
- can disassociate sound from visual feedback
- changes viewing angles (with many social effects)
- technical problems change turn-taking and flow
- changes behavior of local participants.

And just think how it will affect our mobile phone conversations if we all start using 3G video conferencing! =)

Ruhleder, K., & Jordan, B. (1997, 31 May- 3rd June). Capturing Complex, Distributed Activities: Video-Based Interaction Analysis as a Component of Workplace Ethnography. Paper presented at the Proceedings of the IFIP TC8 WG 8.2 - International Conference on Information Systems and Qualitative Research, Philadelphia, USA.

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